Service chain , to build sustainable profitable st -

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Service chain, to build sustainable profitable store operation and management system

No. 1,234,567 page I, resolution service type chain Enterprise stores The management of store management problems

chain the development of more rapid, professional, systematic and standardized chain store management is sustained profitability, the development of the foundation is the core competitiveness of stores endowment; Shanghai unrestricted warfare against dozens of companies the size of the chain of furniture has conducted research shows that the management of chain stores account for 80% of the daily management of chain enterprises above.
First: the daily store sales and production are manager has a very direct relations . A good manager can bring good results, once they left, the store sales fell immediately.

Second: Many chains, especially the service industry, due to the large number of members, but there is no uniform or incomplete database stores data system, extreme lack of Customer Relationship management mechanism, resulting in the development of new customer the costs increased operating costs.

Third: stores for customer service and long-term relationship management the lack of consistency,[link widoczny dla zalogowanych], can not maintain good quality, difficult to maintain the customer's long-term recognition.

Fourth: the daily management of stores disorder, the lack of standardized and uniform business processes, systems, forms, resulting in unsystematic store management, management more difficult. No systematic management tool , there I saw the scale of the situation but not effective.

Fifth: chain stores or direct sales stores in the building model, the over-emphasis on surface engineering. Its investment is only as a tool has not formed a copy of the operating system can not be both for the future expansion of direct sales stores or franchise to lay the basis for survival.

Sixth: The store employee autonomy in the absence of skills and professional training, for customer service depends on personal qualities and behavior, can not reflect the overall corporate brand image and attractiveness .

VII: stores team cohesion is not high, the manager lacks the ability to lead the team to operate and leadership , led to collaboration between employees is not smooth.

VIII: stores the employees lack of a unified position, performance and ability to work with the performance of performance appraisal system linked to and virtuous, ladder of promotion channel, between the staff, a huge gap. Staff development and planning is not clear, there is no sense of belonging.

IX: store operating standards in itself flawed, difficult to implement in place

X: chain store management and service level of the standard mixed form does not lock or not in connection with do not lock situation. At the same time, the stores,

Therefore, if you want chain stores operate effectively enhance the operational level, we must proceed from the following two key points: First, the standard: a reasonable and effective management of operating standards is the basis of chain stores, more chain enterprise development and expansion of the Da Vinci Code; Second, do: With the standard should form an effective monitoring mechanism to the details of its implementation, staff training and enlightenment should be started as a core to achieve a store sciences order, not to human transfer of the operation and management system.

Second, for the chain of service industry, expand an important part of store management

a good operation, scientific management system of chain stores, including the following:

a, sales management :

that most of the chain, store management, sales management is a heavy weight in the

is stores continue to generate <uMany enterprises in the implementation of sales management, when the majority is a results-oriented goals for management. Daily, weekly or monthly, corporate officer or director of sales to the final figure only as a management level, but not the core focus on sales Management part of the process management. I believe that the store's sales management processes and procedures should include the following:

first step: setting the sales process

store sales for each process is a process of collection. In this process, there will be more staff and store Role. And the success of the process each step determines the success of the process the next step. Therefore, set up shop in the sales process is to ensure the implementation of sales management can be a good premise.

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