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[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]

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osely. Many have tried to crack the formula of marketing hits successes.Short sweet successIn the last few years, more and more sectors have become as high paced and as changeable as the fashion industry. The importance of hits for the success of companies has risen in sectors such as the following: automobiles, food [link widoczny dla zalogowanych], grooming, hotels, construction, entertainment electronics, software, and the list goes on. It even includes unexpected categories such as financial services.Personally, I have begun my work in the marketing hits field in the latter half of the 1990's. I identified a radical change in consumer behavior and a dramatic rise in a new motivation that I coined "The Fear of Missing Out - FoMO". In extremely concise terms [link widoczny dla zalogowanych], FoMO turns consumers into serial seekers and adopters of the new (while inevitably forsaking the not-so-new). As such, one consequence among many is that FoMO nibbles at customers' loyalty to well-established brands.Upon realizing that our efforts to preserve customers' loyalty are, more often than not, futile, I concluded that we were now in need of new tools to deal with a new consumer reality that is here to stay. Therefore [link widoczny dla zalogowanych], I have developed a comprehensive 'technology' of rules and tools for the development, launching and management of profitable,

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